Yggdrasil grows footprint in the UK; signs agreement with Rank Group

Cherry AB (publ) (CHERb.ST) subsidiary, Yggdrasil Gaming, recently agreed a deal with British gambling company Rank Group. The deal, according to the press release, includes Yggdrasil’s complete portfolio of game titles and the developer’s collection of in-game promotional tools, BOOST™, as well as the social sharing tool BRAG™.

The United Kingdom’s largest casino operator, The Rank Group’s brands include Mecca Bingo and Grosvenor Casinos. The agreement will allow Rank Group access to Yggdrasil slots including the successful Valley of the Gods and Jungle Books.

Commenting on the new deal, Yggdrasil CEO, Fredrik Elmqvist, said: “Rank Group is one of the most recognised gaming operators in the UK, and the agreement is another important addition in our expansion in this highly competitive market. We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long-standing relationship with Rank.”

Also commenting on the recent agreement, Rank Group Head of Casino, Bhotesh Maheshwari, said: “Yggdrasil is relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools. We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising BOOST™ promotional tool.”